employee
Russian Federation
student
Characteristics of the main social networks in the Russian digital environment are given. A method for evaluating social networks according to criteria essential for the promotion of goods and services is proposed. The main stages of marketing on Russian social platforms are revealed in detail. The peculiarities of retail store chain promotion have been analyzed; target audience traits and basic marketing tools have been identified. These tools are: SMM-strategy, methodology of building a content plan, technique of attracting subscribers, technology of effective communications.
social network, promotion, goods and services, marketing, retail network, SMM strategy, content plan, advertising format
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