TY  JOUR
TI  SMM strategy of goods and services promotion using the example of Russian retail trade
KW  social network
KW  promotion
KW  goods and services
KW  marketing
KW  retail network
KW  SMM strategy
KW  content plan
KW  advertising format
JO  Economic and Social Research
AU  Mrochko, V.L.
AU  Tyulyaev, N.V.
PY  2026
IS  
PB  National Research University of Electronic Technology