Moscow, Russian Federation
employee
employee
Russian Federation
UDC 004
In this work, the causes of ecomarketing rise and bioeconomics development are considered. The rational nature of ecomarketing tools is stressed out. The authors note the peculiarities of practical orientation of ecomarketing strategy that are beneficial for brands promotion. They have revealed new trends associated with ecomarketing and the possibilities of its implementation opened up by virtue of digitalization.
digitalization, digital communications, ecomarketing, commercial organizations
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