UDC 331.522

DEVELOPMENT OF THE COMPETENCY PROFILE OF MARKETERS DEMANDED BY EMPLOYERS Development of the competency profile of marketers demanded by employers

Published in Economic and Social Research · Issue 3 · ELocator: 62—80 · Rubric: Economics of Innovation-Driven Growth: Theory and Practice
DOI: https://doi.org/10.24151/2409-1073-2023-3-62-80 · EDN: HJAHLH
Received: 04.05.2023 Accepted: 20.09.2023 Published: 20.09.2023
The authors have developed a competency pro le for a marketing vacancies demanded by employers in the labor market. The material for analyzing the employers’ demands consists of the vacancies of marketers, posted on the HeadHunter site for nding jobs and employees. The authors reviewed 250 employer job openings for marketing assistant, marketing specialist and marketing director positions. The results of the survey demonstrate the requirements employers have for job seekers’ education, quali cations and work experience.
marketing assistant, marketer, marketing director, competency profile, professional competencies, supra-professional competencies, higher education, semantic cloud, vacancies, requirements, key skills, stress tolerance
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