DEVELOPMENT OF THE COMPETENCY PROFILE OF MARKETERS DEMANDED BY EMPLOYERS
Journal: ECONOMIC AND SOCIAL RESEARCH
№ 3
, 2023
Authors:
1.
National Research University of Electronic Technology
(Marketing and Project Management Department, Associate Professor)
employee
National Research University of Electronic Technology (Career Development Center, Head)
employee
employee
National Research University of Electronic Technology (Career Development Center, Head)
employee
2.
National Research University of Electronic Technology
student
Russian Federation
student
Russian Federation
Type:
Article
ELocator
:
62—80
Status:
Published
Received:
04.05.2023
Accepted:
20.09.2023
Published:
20.09.2023
Subject area:
UDC 331.522
Language:
Russian
Keywords:
marketing assistant, marketer, marketing director, competency profile, professional competencies, supra-professional competencies, higher education, semantic cloud, vacancies, requirements, key skills, stress tolerance
Abstract:
The authors have developed a competency pro le for a marketing vacancies demanded by employers in the labor market. The material for analyzing the employers’ demands consists of the vacancies of marketers, posted on the HeadHunter site for nding jobs and employees. The authors reviewed 250 employer job openings for marketing assistant, marketing specialist and marketing director positions. The results of the survey demonstrate the requirements employers have for job seekers’ education, quali cations and work experience.
The authors have developed a competency pro le for a marketing vacancies demanded by employers in the labor market. The material for analyzing the employers’ demands consists of the vacancies of marketers, posted on the HeadHunter site for nding jobs and employees. The authors reviewed 250 employer job openings for marketing assistant, marketing specialist and marketing director positions. The results of the survey demonstrate the requirements employers have for job seekers’ education, quali cations and work experience.
Keywords:
marketing assistant, marketer, marketing director, competency profile, professional competencies, supra-professional competencies, higher education, semantic cloud, vacancies, requirements, key skills, stress tolerance
marketing assistant, marketer, marketing director, competency profile, professional competencies, supra-professional competencies, higher education, semantic cloud, vacancies, requirements, key skills, stress tolerance
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