In the 2nd half of the twentieth century was the role of the image of political leader who became the most effective way of working with the mass consciousness. The image of Western politicians multiplies independent press and numerous opposition. The image of the leader, promoted communication in a closed space, on the contrary, polished and emasculated biased press.
politics, government, leader, chief, image, политика, государство, лидер, вождь, имидж
1. Bedarida F. Cherchill'. M.: Molodaya gvardiya, 2011. 484s.
2. Belenko V.E. Imidzhelogiya: strategii i taktiki imidzhevoy kommunikacii. Novosibirsk: NGTU, 2010. 138s.
3. Berezkina O.P. Kak stat' deputatom ili prodat' sebya na politicheskom rynke: Tayny remesly. Prakticheskie rekomendacii. Trening. SPb: Izdatel'stvo Bukovskogo, 1997. 160 s.
4. Blek Sem. PR: mezhdunarodnaya praktika. M.: Izdatel'skiy dom «Dovgan'», 1997. 180 s.
5. Borisov B.L. Reklama i Pablik Rileyshiz: Alhimiya vlasti. M.: RIP-Holding, 1998. 138s.
6. Vikent'ev I.L. Priemy reklamy i public relations. SPb: TOO «TRIZ-ShANS», 1995. 228 s.
7. Gorchakova V.G. Imidzh. Iskusstvo i real'nost'. M.: YuNITI, 2012. 279s.
8. Grinberg T.E. Politicheskaya reklama: portret lidera. M.: RIP-Holding, 1998. 94 s.
9. Kornilov A. Kurs istorii Rossii XIX veka. Chast' I. M., 1912.
10. Lebedeva T.Yu. Iskusstvo obol'scheniya. Pablik rileyshnz po-francuzski. Koncepcii. Praktika. M.: Izdatel'stvo Moskovskogo universiteta, 1996. 134 s.
11. Pochepcov G.G. Imidzh: ot faraonov do prezidentov. Kiev: Izdatel'stvo «ADEF-Ukraina», 1997. 328 s.
12. Pochepcov G.G. Kommunikativnye tehnologii dvadcatogo veka. M.: «Refl-buk», K.: «Vakler», 1999. 352 s.
13. Shepel' V.M. Imidzhelogiya: sekrety lichnogo obayaniya. - Kul'tura i sport, 1994. - 320s.
14. Shpigel' Dzhil. Flirt - put' k uspehu: Per. s angl. - SPb.: Piter-press, 1995. - 150 s.
15. Woodward V. The Choice. How Clinton Won. - New York, 1996. - P. 314.



