The article considered the distinctive features, strategy Singular strategy Plural strategy of «open» innovations and specificity of the organization of marketing relations in this conditions and also possibility of using theory of automatic for regulation of business relations in marketing strategy alliance.
marketing, «open» innovations, partner, relations, model, regulation, alliance, маркетинг, «открытые» инновации, партнер, отношения, модель, регулирование, альянс
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