TY  JOUR
TI  Digital marketing and specifics of its application in the B2B sector
KW  digital marketing
KW  B2B
KW  personalized marketing
KW  affiliate marketing
KW  SEM
KW  conversational marketing
KW  education marketing
KW  lead generation
KW  virtual reality
KW  multichannel marketing
KW  data visualization
KW  SEO
KW  artificial intelligence
JO  Economic and Social Research
AU  Spiridonova, G.V.
AU  Mrochko, V.L.
PY  2026
IS  
PB  National Research University of Electronic Technology