%0 Journal Article
%T Digital marketing and specifics of its application in the B2B sector
%A Spiridonova, G.V.
%A Mrochko, V.L.
%K digital marketing, B2B, personalized marketing, affiliate marketing, SEM, conversational marketing, education marketing, lead generation, virtual reality, multichannel marketing, data visualization, SEO, artificial intelligence
%J Economic and Social Research
%D 2026
%N 
%P 0
%I National Research University of Electronic Technology