%0 Journal Article %T Contribution of innovations to economic development and offline trade competitiveness improvement %A Popova, A.I. %A Golovkina, S.I. %K offline trade, innovation, innovative technologies, traditional trade, offline stores, digitalization, digital economic transformation, digital technologies, virtual & augmented reality, VR/AR technologies, artificial intelligence, biometrics, artificial intelligence of things, AIoT %J Economic and Social Research %D 2025 %N 12 %P 0 %I National Research University of Electronic Technology